Digital marketing cambodia

25 Jun Digital marketing cambodia

Digital Marketing in Cambodia is on the rise during this pandemic. As Covid-19 taking a toll on world economy, Cambodia nevertheless affected by it as well. Since large gathering is still not permitted, more and more business are shifting to social medias to reach their consumers. We have seen a huge jump in term of subscribers across the board of all digital platforms. Facebook represents a continually evolving marketing platform and communication channel especially given the recent updates and more integration capabilities.  It is growing very fast followed by YouTube in second. As marketers, we keep a close watch on these platforms to see what is trending and look for opportunities to engage. Also to keep us well-informed and make digitally-driven decisions in ways to communicate with our audience.

Here are some of the recent figures regarding Cambodia digital media landscape. Facebook reaches 10 million as of June 2020 which accounted for more than half of its entire population.

• Facebook: 10 M
• YouTube: 2.1 M
• Instagram: 800K
• TikTok: 750K
• Linkedin: 330K
• Twitter: 200K

Engagement

Engagement is still very strong on Facebook in Cambodia as a way to connect with your potential customers. What I’ve seen lately is a surge of people doing Facebook Lives, whether to sell their products, interview, news or other gibberish nonsense. These Facebook Lives garnered a lot of viewers and engagements. Some deployed influencers as a mean to connect with their customers and some just out-right scream at the camera to push their products whether it’s lotion or other beauty products. No matter what industry your business is in, social media is the way forward as the go-to source for information related to your brand. It is no longer an option, but an essential way to reach your customers, gain valuable insights, and grow your brand.