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Media Landscape Cambodia 2019The media landscape in Cambodia is changing with the internet taking over conventional medias. In recent years, we have seen more and more advertising shifting to online platforms. Although TV still remains the highest penetration, digital advertising is slowly catching up....

As of this year, e-commerce in Cambodia has grown to a semi-maturity. As a result it creates a market situation for innovators and new investors alike.Cambodia has a highly social population which given rise to the success of selling on social platform. It has bypassed many...

Digital marketing Strategy advertisingSocial media usage in Cambodia is skyrocketing, prompting businesses to adopt advanced digital marketing strategies to stay competitive. Companies like Shaw Advertising Asia are thriving by helping brands navigate this growing digital landscape. Among all platforms, Facebook remains the most popular choice...

Digital Advertising CambodiaThe advertising industry in Cambodia is shifting toward digital. Reports had shown digital advertising spending is on the rise in contract to traditional advertising. What contribute to the shift is the conveniences of social media and the spend less get more...

digital marketing CambodiaWhat is media strategy? Media strategy is define as the culmination usage of a certain media mix to achieve a desirable and optimal outcomes. It is an essential part in an advertising campaign. The objective of Media Strategy is not only about directing...