The Best Social Media Management Tools You Should Know

14 Nov The Best Social Media Management Tools You Should Know

Social media management can be a very time-consuming job, but there are a multitude of tools available that can help you raise your online presence. Any tool that you choose should help you free up time, refine your social media marketing plan, and stick to your planned marketing timelines. 

Visual Content

When you create content, there are several things you should keep in mind. One of these is – can this content be visual? Visual content can attract and engage users, and these tools can help you create engaging content. 

Canva

Canva is a user friendly graphic design tool. It lets you create visuals for all your social media platforms, either using templates or starting from scratch. It has several price plans including a free plan. 

Businesscards.co

Businesscards.co is a tool for designing business cards for digital use, or for print. However, it can also be used to create web graphics, and images for your social media. It has an intuitive interface, is easy to use, and it’s free. 

Content Research

Researching what content your target market is looking for is a vital part of your digital marketing strategy. These tools can help you create a plan for content topics, and how to format them. 

BuzzSumo

BuzzSumo can help you track the best performing content across the internet, and analyze why it has worked well. It can give you content ideas, and find influencers who could be beneficial to your business. It has a number of price plans, including a Pro plan, and an enterprise plan. 

Feedly

Feedly finds content based on your interests, and topics, and provides them in an organized, easy to read format. It’s a great tool for keeping up to date on new developments in your industry, as well as watching what your competitors are doing. It has five price plans, including a free plan, though the number of sources depends on the plan you’re on. 

Publish Content

Publishing content can be done easily, and quickly with one of these social media marketing tools. 

SocialPilot

SocialPilot is a scheduling tool that does so much more on top. It can schedule your posts across all your profiles, but also offers analytics on your posts. It can create white paper reports. Which means that when you refine your marketing plan, you will have access to real data on performance. It also lets you engage with followers from inside SocialPilot, so you can reply to comments, messages and mentions, without having to log in to each individual platform. It has different price plans depending on how many users you need on your team, and what functionality you want. 

Sprout Social

Sprout Social is a social media scheduling, and monitoring tool. It schedules your posts, but it can also tell you how your posts perform for keywords, and in different locations. This tool can also listen to social media to monitor what trends are in your industry. It has a variety of price plans, depending on how many profiles you want to manage, and how many features you need

Other Social Media Management Tools

There are a few other social media management tools that you should use as well. 

Todoist

Todoist is a task list tool that you can use to create a content calendar. It’s a very efficient way of making sure that all your content goes out on time. It has three price plans, including a free version. 

Socialbakers

Socialbakers has many tools that can help you manage your social media, including a persona mapping tool to identify your ideal customer. It also lets you analyze your profiles, and your competitor’s profiles  so you can make marketing decisions based on actual data.