Top 4 Mistakes Businesses Make when Rebranding

12 Feb Top 4 Mistakes Businesses Make when Rebranding

Businesses put a lot of time, energy and money into rebranding. Sometimes it works and the company traverses to the highest of highs, sometimes they flop. Here is our list of the top 4 mistakes businesses make when rebranding.

Mistake 1: Doing a Rebrand Because You Want To

Often small businesses get bored of looking at their brand, they are doing well, and they want to shake things up a bit. Don’t fall into the temptation trap of rebranding because you want to or because you are fed up of looking at your site.

If you are doing well and there is no logical reason to change your brand, then stick with it. Chances are your customers already trust it, and you could destroy your business by taking that away.

If you are feeling stagnant and you want to rekindle some creative juices, then get creating! There is so much more to a business than a brand. Update your marketing strategy, put out an ad campaign, design next month’s content, write 20 blog posts, or research expanding your product list. 

Do not rebrand just to keep yourself busy – whatever you do.

Mistake 2: Leaving Your Heart Outside

Your business, your brand, and your identity should – to some extent go hand in hand. 

Think about why you wanted to start the business in the first place. The excitement of getting that piece of paper through the door that said you were ready to go. The first customer you had.

Rekindle all of that and put it back into your business.

Think about your values, vision, purpose, and mission, be clear about what these mean to you and your business.

Design your rebrand around this, go online and check out a Logocreator and look at different logos with different styles. Think about what the colours mean to you and which fonts make you feel happy.

Then extend this and ask your customers for their input, what do they like, which logo design stands out to them. Remember that your customers are everything within your business.

Mistake 3: Not Enough Research

Now that you have the love back in your business do not forget to research. Like everything you do in your entrepreneurial lifetime, it takes emotion and logic to create anything remotely good.

So many people rebrand because their customers have said they like something or one person pointed out they didn’t like the logo. It isn’t about the 1% its about the 100%. Research what your rebrand means to people, and the steps that you can take to ensure your business appeals directly to 100% of your target audience.

Mistake 4: Only Changing One Thing

Business owners often think a rebrand only means a name change or a logo alteration. This is not the case. A rebrand should consider, if not cover, all aspects of your business. You don’t have to change them, but the thought process should be there. If you don’t take the time to research and consider every inch of your business, at some point, one part will start to stagnate, and you will begin to fail without you even realizing how or why.

Consider your name, your logo, your banners, your adverts. Think about your business voice and slogan. The places you frequently advertise online and those that you might be missing. Have you got all the certifications you could have? Could you lean towards a more trending topic? For example, many food businesses are probably vegan friendly, but they don’t have the certification or mention it. This means they miss a whole chunk of their potential market, especially since it is such a trending topic in 2021.

If you research before starting a rebrand and put your heart into it as well as your head, you are far less likely to make a big mistake.

Written by Leyton Cruz